It was April first 2019 when I came up with the idea of creating a fake course, but not just any fake course one that people believed, so much so that I had to add the words 'April fools' to the end of the post. This organic post went up on Facebook, Instagram and Twitter. We later sent people to a fake page on our website which brought in the biggest amount of traffic we had all year!
Above is social posts and close-ups of the fake prospectus page. On the left side is the course page which leads on from the social posts.